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Digital Marketing Fundamentals Assessment By Talha Ameen

Digital Marketing Fundamentals Assessment

Click 'Start Assessment' to begin. You have 60 minutes. First tab switch gives warning, second auto-submits.

Participant Information

Section 1: Multiple Choice Questions (1 mark each - Total 10 marks)

1. Digital media includes which of the following?

2. Which is NOT a digital marketing activity?

3. How many billion people use mobile according to the notes?

4. What is a benefit of freelancing in digital marketing?

5. Which platform is text-oriented?

6. What does "impression" mean?

7. Which marketing era focused on branding and brochures?

8. What is a key mindset for digital marketers?

9. Which tool provides reach of post insights?

10. What is retargeting?

Section 2: True/False (1 mark each - Total 5 marks)

11. Digital media includes photo and textual content.

12. Social media marketing era started after 2010.

13. One benefit of digital marketing is cost reduction.

14. Vacation planning is under quantity in project management.

15. Engagement rate includes likes, shares, comments.

Section 3: Short Answer Questions (2 marks each - Total 10 marks)

16. List three benefits of digital marketing.

17. Define freelancing as per notes.

18. Name four jobs in digital marketing.

19. What are three features of digital media?

20. Explain "reach" in digital marketing jargon.

Section 4: Long Answer Questions (5 marks each - Total 25 marks)

21. Describe the evolution of marketing eras with key focuses.

22. How to negotiate a digital marketing project? List steps.

23. Explain social media community management practices.

24. What mindset should a digital marketer have? Give examples.

25. Create a simple blog development plan (requirements & promotion).

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