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Digital Marketing Fundamentals - Answer Key with Explanations

Digital Marketing Fundamentals Assessment
Answer Key with Explanations

Section 1: Multiple Choice Questions

Q1. Digital media includes which of the following?

Correct Answer: b) Audio, video, photo, textual
Digital media refers to any content that is encoded in a machine-readable format including audio, video, photos, and text.

Q2. Which is NOT a digital marketing activity?

Correct Answer: c) Print Brochures
Print brochures are traditional marketing. Digital activities include paid ads, social media, SEO, email, etc.

Q3. How many billion people use mobile according to the notes?

Correct Answer: b) 4.9
The notes mention approximately 4.9 billion mobile users worldwide.

Q4. What is a benefit of freelancing in digital marketing?

Correct Answer: b) Own price
Freelancers have full control including setting their own pricing.

Q5. Which platform is text-oriented?

Correct Answer: c) Twitter
Twitter (now X) is primarily text-based with character limits.

Q6. What does "impression" mean?

Correct Answer: b) Times displayed
Impression counts how many times an ad or post is displayed, regardless of clicks.

Q7. Which marketing era focused on branding and brochures?

Correct Answer: c) Marketing Era (1940-1960)
This era emphasized branding, brochures, pamphlets, and brand development.

Q8. What is a key mindset for digital marketers?

Correct Answer: b) Problem solving skill
Problem-solving is listed as an essential mindset in the notes.

Q9. Which tool provides reach of post insights?

Correct Answer: b) Facebook Insights
Facebook Insights provides detailed metrics including reach of posts.

Q10. What is retargeting?

Correct Answer: c) Ads for previous visitors
Retargeting shows ads to users who previously visited your site.

Section 2: True/False

Q11. Digital media includes photo and textual content.

Correct Answer: True
Digital media encompasses audio, video, photos, and text.

Q12. Social media marketing era started after 2010.

Correct Answer: True
The notes state social media marketing era began >2010.

Q13. One benefit of digital marketing is cost reduction.

Correct Answer: True
Cost reduction is listed as a key benefit of digital marketing.

Q14. Vacation planning is under quantity in project management.

Correct Answer: True
In project management notes, vacation is under quantity (project details, schedule, vacation).

Q15. Engagement rate includes likes, shares, comments.

Correct Answer: True
Engagement rate is defined as likes, shares, and comments.

Section 3: Short Answer Questions

Q16. List three benefits of digital marketing.

Any three from: Global Reach, Personalized Marketing, Customer Engagement, Content Variety, Sales Conversion, Cost Reduction
These are the six benefits listed in the notes.

Q17. Define freelancing as per notes.

Correct Answer: A person who is self-employed and sells his services on the internet for money.
Direct definition from the freelancing section.

Q18. Name four jobs in digital marketing.

Any four from: Social Media & Blog Creation, Content Creation, Community Management, Advertisement, SEO, Online Selling, Lead Generation
These are listed under "Jobs of DM" in the notes.

Q19. What are three features of digital media?

Correct Answers: Measurable Reach, Interactivity, Social Networking
These are the three features mentioned in the digital media definition.

Q20. Explain "reach" in digital marketing jargon.

Correct Answer: Count of the number of people who have received your impression.
Direct from DM jargon section.

Section 4: Long Answer Questions

Q21. Describe the evolution of marketing eras with key focuses.

Key Points:
• Trade Era: No machines, exchanging production
• Production Era (1860-1920): Factory, machine, labour
• Sales Era (1920-30): Selling focus
• Marketing Era (1940-1960): Branding, brochures, pamphlets
• Marketing Company (1960-1970): Production, sales, brand development
• Relationship Era (1990-2000): Building customer relationships

Q22. How to negotiate a digital marketing project? List steps.

Steps:
• Do homework about your skill
• Skip emails, use video call
• Ask questions to client
• Clarify scope of assignment
• Price negotiation
• Be optimistic, move on if needed
• Be ready to walk out

Q23. Explain social media community management practices.

Key Practices:
• Platforms: Facebook, Instagram, Twitter, LinkedIn
• Focus on Growth, Listening, Enrich
• Prioritize active time
• Say sorry to customers
• Provide FAQs and product knowledge
• Personal email/chat
• Allow cross talk

Q24. What mindset should a digital marketer have? Give examples.

Mindset:
Autonomy, People Behaviour understanding, Creating Value, Problem Solving Skills, Creativity, Adaptive to Change with Challenges

Q25. Create a simple blog development plan (requirements & promotion).

Plan:
• Make and use valuable content
• Consistent posting
• Human interaction
• Create blog on Blogger.com
• Promotion via display ads
• Requirements: Consistency, Valuable content, Visuals/graphics, Genuine responses, Keyword labels, Good writing style
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